TikTok is a great litmus test for what people are excited about in the beauty industry. And influencers on the platform have been raving about Selena Gomez’s Rare Beauty since its inception. Having been sold in the U.S. for three years, British fans have been eagerly waiting for the day it would arrive on our soil. And now, the wait is over. Rare Beauty has finally arrived this week exclusively on beauty retailer Space NK. All of the products are available to buy online now, then will launch in stores from Feb. 22.
“I’m so excited to bring Rare Beauty to the UK with Space NK so we can celebrate what makes each of us rare together,” said Gomez of the launch. The brand already has a stellar list of hero products, such as the radiance-boosting Liquid Touch Weightless Foundation to the dewy Soft Punch Liquid Blush, which has already become a hit among American beauty influencers on TikTok.